Data is the lifeblood of your business. Clean, accurate and comprehensive customer and prospect data is the prerequisite to any sales, marketing and customer management strategy and can deliver a range of benefits for businesses but most importantly it can help boost your sales and increase the lifetime value of your customers. It is a simple fact that in excess of 30% of your customer database will decay each year. That's 30% of your customers who may never receive your marketing messages again. So data cleaning and data enhancement is essential for your business.